- Course Introduction
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Course Introduction
- Course Requirements
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Chapter 1: Create your Content Experience Value Story
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Chapter 2: Preparing the Siteimprove Platform
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Chapter 3: Performance
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Chapter 4: SEO Professional Audit
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Chapter 5: SEO Professional Keyword
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Chapter 6: Content Analytics
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Chapter 7: Dashboards for Tracking and Reporting
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Chapter 8: Grow your Content Experience Program
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Content Experience Certification Assessment
- Resources
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Community
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Course Survey
Content Experience Program Design Certification
Learn to design, optimize, and track content experiences for business success in a 90-minute Content Experience Program Design Certification course.
Learn how to design, optimize and track content experiences for business success.
Estimated Time: 90 Minutes
Course Objectives
- Address the core business drivers and pain points with Siteimprove's Content Experience.
- Build a Content Experience value narrative by understanding your priorities and setting your program's scope.
- Align the set-up of SEO Professional, Performance, and Content Analytics with your goals and objectives.
- Track your audit results to effectively review with project teams to validate your goals, scope and timelines.
- Differentiate between technical SEO, content SEO, user experience SEO, and mobile SEO.
- Track your audit results to effectively review with project teams to validate your goals, scope and timelines.
- Identify what keywords you currently rank for and create a list of related
- Analyze visitor behavior, user feedback, and key metric performance.