Marketing Performance Program Design ILT

Curriculum1.5 hour

• Course Introduction
• Course Introduction
• Course Requirements
• Chapter 1: Create your Marketing Performance Value Story
• Chapter 2: Preparing Your Siteimprove Platform
• Section Overview: The SEO Pyramid
• Chapter 3: Accessibility and Content Quality
• Chapter 4: Keyword Research and Targeting
• Chapter 5: Link Building
• Chapter 6: Social and SEO
• Chapter 7: Marketing Analytics
• Chapter 8: Introduction to Ads
• Chapter 9: Dashboards for Project Tracking and Reporting
• Chapter 10: Grow your Marketing Performance Program
• Marketing Performance Assessment
• Resources
• Live Q&A
• Community
• Course Survey