- Course Introduction
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Course Introduction
- Course Requirements
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Chapter 1: Create your Marketing Performance Value Story
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Chapter 2: Preparing Your Siteimprove Platform
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Section Overview: The SEO Pyramid
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Chapter 3: Accessibility and Content Quality
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Chapter 4: Keyword Research and Targeting
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Chapter 5: Link Building
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Chapter 6: Social and SEO
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Chapter 7: Marketing Analytics
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Chapter 8: Introduction to Ads
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Chapter 9: Dashboards for Project Tracking and Reporting
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Chapter 10: Grow your Marketing Performance Program
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Marketing Performance Assessment
- Resources
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Community
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Course Survey
Marketing Performance Program Design Certification
In this certification you will learn how to build the foundation of your digital inclusivity strategy with Siteimprove’s Marketing Performance Solution containing the Accessibility, Quality Assurance, Policy, SEO, Performance, and Ads products. Please note, Analytics is covered in depth in its own course. You’ll gain the strategic skills to identify your leadership approved strategy, the tactical skills to setup roles and responsibilities across multiple teams, and the technical skills to perform core actions in the platform.
2 hours
Course Objectives
- Align inclusivity with strategic company goals and initiatives
- Determine the current state of your digital content with an Accessibility, Quality, SEO, and Performance lens
- Prioritize and identify your Accessibility, Quality, and Performance remediation road map
- Track, validate, and report on Accessibility and Quality success
- Move from a reactive to a proactive digital content program