- Lesson
-
Module 1 : Role of Marketers
-
Module 2 : Accessibility and Branding
-
Module 3 : Content is King in Marketing
-
Module 4 : Images in Marketing
-
Module 5 : Marketing with Multimedia
- Assessment
-
Accessibility for Marketers
-
Course Survey
Accessibility for Marketers
Course 7 of 21 in Learning Path: Accessibility Champion
Marketers work through web pages, emails, documents, media, and surveys—all of which should be accessible to the largest audience possible. Any user who has difficulties reduces an opportunity for a sale, so this course teaches marketers how to incorporate accessibility into their daily work.
Estimated Time: 1 hour
Course Objectives
- Analyze the role of marketers in creating inclusive and accessible web content that meets the needs of users and assistive technologies.
- Integrate accessibility practices into branding, styles, and content.
- Produce marketing materials, including images, multimedia, and interactive content that meet the guidelines and effectively engage diverse audiences.