SEO & Accessibility

Course 6 of 9 in Learning Path: Accessibility for Marketers

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About this course

Both SEO and Accessibility—at their core—focus on providing what your users want with unique, concise, and descriptive content.

The sales pitch: “Do you want to reduce duplicate efforts? Increase remediation ROI? Easily prioritize valuable time? Then this course is for you!”

Estimated Time: 1 hour

Course Objectives

  • Compare the SEO and accessibility goals and methods.
  • Analyze how accessible content practices can support and enhance SEO performance.
  • Evaluate the risks and limitations of using accessibility overlays and auto-generated alt attributes.
  • Apply semantic HTML and appropriate WAI-ARIA roles to improve accessibility and search engine visibility.

Curriculum1 hour

  • Lesson
  • Chapter 1: Search Engines
  • Chapter 2: Content SEO
  • Chapter 3: Web Development
  • Assessment
  • Assessment for SEO & Accessibility
  • Course Survey

About this course

Both SEO and Accessibility—at their core—focus on providing what your users want with unique, concise, and descriptive content.

The sales pitch: “Do you want to reduce duplicate efforts? Increase remediation ROI? Easily prioritize valuable time? Then this course is for you!”

Estimated Time: 1 hour

Course Objectives

  • Compare the SEO and accessibility goals and methods.
  • Analyze how accessible content practices can support and enhance SEO performance.
  • Evaluate the risks and limitations of using accessibility overlays and auto-generated alt attributes.
  • Apply semantic HTML and appropriate WAI-ARIA roles to improve accessibility and search engine visibility.

Curriculum1 hour

  • Lesson
  • Chapter 1: Search Engines
  • Chapter 2: Content SEO
  • Chapter 3: Web Development
  • Assessment
  • Assessment for SEO & Accessibility
  • Course Survey