- Lesson
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Chapter 1: SEO Background
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Chapter 2: Content Optimization
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Chapter 3: Technical SEO
- Assessment
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Assessment - SEO Fundamentals
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Course Survey
SEO Fundamentals
Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.
1 hour
Course Objectives
- Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
- Understand the difference between goals and activities related to content and technical SEO when it comes to optimizing your website for search
- Gain basic knowledge to take the first step toward an optimized website for search