Maximizing your Return on Ad Spend

Course 3 of 5 in Learning Path: Mastering Web Optimization with Siteimprove

Learn to enhance Google Ads campaigns, optimize Quality Scores, landing pages, and budgets to maximize return on ad spend.

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About This Course

This course shows you how to connect your Google Ads account to Siteimprove Ads, audit campaigns for improvements, and apply insights to optimize Quality Scores, landing pages, and budgets.

Estimated Time: 30 Minutes

Course Objectives

  • How Siteimprove Ads audits your Google Ads campaign for potential improvements
  • How to connect your Google Ads account and start optimizing
  • How to use Siteimprove Ads insights to make improvements within your Quality Score, Landing Page Optimization, and Budget Analysis

Curriculum30 minutes

  • Lesson
  • Maximizing your return on ad spend
  • Assessment
  • Assessment - Maximizing Your Return on Ad Spend
  • Course Survey

About This Course

This course shows you how to connect your Google Ads account to Siteimprove Ads, audit campaigns for improvements, and apply insights to optimize Quality Scores, landing pages, and budgets.

Estimated Time: 30 Minutes

Course Objectives

  • How Siteimprove Ads audits your Google Ads campaign for potential improvements
  • How to connect your Google Ads account and start optimizing
  • How to use Siteimprove Ads insights to make improvements within your Quality Score, Landing Page Optimization, and Budget Analysis

Curriculum30 minutes

  • Lesson
  • Maximizing your return on ad spend
  • Assessment
  • Assessment - Maximizing Your Return on Ad Spend
  • Course Survey